Google AdWords
Google Ads is an online platform devised by Google for showcasing brief advertisement
Features of Google AdWords
- Basic Ad types which includes text, image, etc
- Display Ad builder Ads
- Product shopping Ads
- Video Ads
- Shared Creative
- App Promotion Ads
- Gallery Ads
- App Install Ads
- Hotel Campaigns/Hotel callouts
Google AdWords Overview
Google Ads was earlier stated as Google AdWords. Google Ads is an online platform devised by Google for showcasing brief advertisement, product listing, video to web users or service offering. Google ads can be displayed on search engine for instance Google search as well as non-search website mobile apps and videos. Services are applied by PPC (pay-per-click) pricing model. Google ads initial release was 23rd October 2000.
Google ads’ system is characterized by cookies and keywords insisted by advertisers. The referred advertisements are then set by the Google to the relevant pages. The viewers when surf through these pages and click on the advertisement banners/copy then the payment are forwarded by the advertisers. The advertisements are based on the size implemented by the interactive advertising bureau (IBU).
Bid Settings
- Contract for partnership
- Carrying on of a business in a partnership
- Sharing of profits
- Maximum no of partners in a partnership is 20
- Mutual agency in a relationship
Ad Targeting
- Device targeting
- Audiences
- Top Targeting
- Publisher- defined placements
- Mobile app placements
- Mobile interest categories
Other miscellaneous features
- Upgraded URLs
- Labels
- Site Links
- Price Extensions
- Promotion Extension
- Location Extension
Benefits of Google AdWords
- AdWords works more briskly as compared to Google search engine optimization (SEO)
- Expansion of brand awareness
- Reunite with visitors of our website
- More exposure using ads
- Better competition
- Reaching through Gmail inbox to grasp more customers
