Google Ads is an online platform devised by Google for showcasing brief advertisement
Features of Google AdWords
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Google AdWords Overview
Google Ads was earlier stated as Google AdWords. Google Ads is an online platform devised by Google for showcasing brief advertisement, product listing, video to web users or service offering. Google ads can be displayed on search engine for instance Google search as well as non-search website mobile apps and videos. Services are applied by PPC (pay-per-click) pricing model. Google ads initial release was 23rd October 2000.
Google ads’ system is characterized by cookies and keywords insisted by advertisers. The referred advertisements are then set by the Google to the relevant pages. The viewers when surf through these pages and click on the advertisement banners/copy then the payment are forwarded by the advertisers. The advertisements are based on the size implemented by the interactive advertising bureau (IBU).