Everyday millions of curious mind search for different interests and needs on search engine platforms. The result received by everyone varies from data, sequence and number of times a page is browsed. The term “search engine optimization “ is a process of optimizing the quality and quantity of the website traffic on search engine platforms when directing the viewer to a particular website or webpage. SEO relies more towards unpaid traffic, more of like viewer receives the result naturally rather than paying the organization for prioritizing their web page or website. There are varieties of ways to originate unpaid traffic, for instance: image search, video search, any particular organization or industry associated vertical search. SEO has been potentially evolved because it provides more viewers to a particular website or webpage, these viewers then qualify as customers who in turn profit the company or the organization. Depending upon the words or the letters the viewer types the search engine provides the accurate results depending upon the algorithm that is programmed into the system.